Category

Fundamentals

Plain-English primers on the GEO/AEO concepts every team needs to know.

Fundamentals

What is AEO?

Answer Engine Optimisation focuses on the structured content patterns AI assistants reward when synthesising answers.

AEAmpli Editorial
·Apr 30, 2026· 5 min
Fundamentals

What is GEO?

Generative Engine Optimisation is the practice of measuring and improving how your brand surfaces inside AI answer experiences — from ChatGPT to Google AI Overviews.

AEAmpli Editorial
·Apr 30, 2026· 6 min