Category
Fundamentals
Plain-English primers on the GEO/AEO concepts every team needs to know.
Fundamentals
What is AEO?
Answer Engine Optimisation focuses on the structured content patterns AI assistants reward when synthesising answers.
AEAmpli Editorial
·Apr 30, 2026· 5 minFundamentals
What is GEO?
Generative Engine Optimisation is the practice of measuring and improving how your brand surfaces inside AI answer experiences — from ChatGPT to Google AI Overviews.
AEAmpli Editorial
·Apr 30, 2026· 6 minService-led GEO
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