A repeatable playbook
Most teams know their Google rankings. Far fewer know how often they show up in ChatGPT or Google AI Overviews. Here is how to close that gap in an afternoon.
1. Define the questions that matter
List 25 branded prompts (about your company) and 25 niche prompts (about the category). The niche prompts are where the leakage happens.
2. Run them across the major engines
ChatGPT, Gemini, Claude and Perplexity each have their own retrieval and citation behaviour. Capture each response verbatim, then score it: were you mentioned, were you recommended, who else was cited?
3. Map prompts to pages
For every prompt, identify the page on your site that should be the answer. If no page exists, that is your first content gap.
4. Score the gaps
Weight by buyer intent. Branded gaps are urgent. Niche gaps are the bigger long-term opportunity.
5. Build the roadmap
Group fixes by owner — dev, SEO, content, PR — and ship in two-week sprints.
Field notes from the Ampli team — the operators, strategists and engineers building the answer-engine readiness platform for agencies and in-house teams.