What is GEO?
Generative Engine Optimisation (GEO) is the discipline of measuring and improving how your brand appears inside AI-generated answers. Where classic SEO optimises for ten blue links, GEO optimises for the synthesised paragraph an assistant returns when a user asks a question.
Why it matters
A growing share of high-intent research now happens inside ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews. If you are not the brand the assistant cites, you are not in the conversation.
What GEO covers
- Prompt-level visibility: the questions your buyers actually ask, run across every major AI assistant.
- Citation intelligence: which domains AI engines pull from, and your share of voice within them.
- Answer coverage: whether your pages contain the structured, evidence-rich answers AI engines prefer to lift.
- Technical and trust signals: crawlability, schema, E-E-A-T markers, Core Web Vitals.
How to start
Run a baseline audit on your domain and your three closest competitors. The gap between you and them is your roadmap.
AE
Written by
Ampli EditorialThe Ampli team
Field notes from the Ampli team — the operators, strategists and engineers building the answer-engine readiness platform for agencies and in-house teams.