Field notes from the
front of AI search.
Frameworks, primers and practical guides for the GEO and AEO era — written for the agencies and teams doing the work.
Latest articles
What is AEO?
Answer Engine Optimisation focuses on the structured content patterns AI assistants reward when synthesising answers.
How to audit AI search visibility
A practical, repeatable playbook for measuring where your brand appears across AI assistants and what to fix first.
Why AI citations matter
AI assistants do not rank pages — they rank evidence. Your citation profile is your new backlink profile.
How agencies can sell AI search audits
A productisation guide for agencies who want to launch a GEO audit service without rebuilding their stack.
Why traditional SEO reports miss AI visibility
Rank tracking and traffic dashboards were not designed for an answer-engine world. Here is what they leave out.
Fundamentals
Plain-English primers on the GEO/AEO concepts every team needs to know.
What is AEO?
Answer Engine Optimisation focuses on the structured content patterns AI assistants reward when synthesising answers.
What is GEO?
Generative Engine Optimisation is the practice of measuring and improving how your brand surfaces inside AI answer experiences — from ChatGPT to Google AI Overviews.
Strategy
Frameworks and points of view on how to think about AI search readiness.
Why AI citations matter
AI assistants do not rank pages — they rank evidence. Your citation profile is your new backlink profile.
Why traditional SEO reports miss AI visibility
Rank tracking and traffic dashboards were not designed for an answer-engine world. Here is what they leave out.
How-to
Step-by-step playbooks for running audits, building briefs and shipping fixes.
Agencies
Productisation, sales and delivery guides for agencies running GEO programmes.
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- 75 client workspaces
- Weekly monitoring for 25 active clients
- Dedicated CSM
Full readiness report and presentation deck for one brand — built as a gateway before committing to monitoring.